Sasha Hoffman

The Sasha Edition, Founder, MITAI, Event Producer

Sasha Hoffman is a tech executive and corporate director with 15+ years of experience in the consumer tech, AI, mobility and fintech sectors. She's seen every part of the journey from 0 to 1 having worked at multiple unicorns and publicly traded companies including Goldman Sachs, Uber, Piaggio Group, and more. Sasha began her career as an investment banker in the technology groups of Goldman Sachs and Lehman Brothers, where she worked on over $100bn worth of IPOs and M&A transactions for such clients as Facebook, Yelp, and SanDisk. She spent the subsequent decade as an operator focused on leadership roles overseeing product, business development and strategy. She was the VP of Business Development for fintech startup Plastiq, where she joined as one of the first employees and structured deals with major credit card networks, banks and partners to help scale the product to its first $100M. Post that, she spearheaded a new division for Piaggio Group (makers of Vespa) where as COO she managed a 50-person team that built and launched semi-autonomous robotic vehicles. During the COVID-19 pandemic, she led global customer engagement at Uber where she drove the product, growth and strategy for the company’s subscriptions and loyalty businesses, executed third-party loyalty partnerships (e.g., Marriott and American Express) and doubled the size of the user base to over 50M members while cutting program costs in half. Over the last 10 years, she consulted for numerous unicorns and Fortune 50 clients helping them launch new product lines, design loyalty programs and develop strategic and GTM plans. She is currently a Partner at Remus Capital, an early-stage VC fund focused on investing in vertical AI businesses enabling machines to see (computer vision), say (voice AI) and do (robotics). She also runs The Sasha Edition, where she curates and produces luxury retreats and high ROI conferences and parties for founders, GPs and LPs. She holds seats on private and public boards. She's delivered keynotes at the WSJ Future of Everything Festival, Collision Conference, CES, Phocuswright, and Skift and has been featured in Wired, Bloomberg, TechCrunch and has lectured at Harvard, NYU, Yale and other universities.