Light lockup
Full logo
Use on dark or photographic backgrounds.
Media & Press KitBrand
Brand
Assets
Official MIT AI Conference identity resources for media, partners, speakers, and collaborators.
01
Brand overviewOne identity.
One identity.
Every touchpoint.
The MIT AI Conference brings together the people building, funding, and shaping what comes next in artificial intelligence.
Use these assets for editorial coverage, approved partnerships, speaker promotion, and conference communications. Preserve the supplied artwork, use generous clear space, and choose the version with the strongest contrast.
PressPartnersSpeakersEditorial
Everything in one place
Download ZIP 108 KBComplete brand kit
All approved logo artwork, packaged and ready for production.
Identity system
Logo library
Use the full lockup whenever space allows. The standalone mark is reserved for compact placements where the identity is already clear.
Color system
Brand colors
Signal Orange carries energy and emphasis. Ink, paper, and warm neutrals create the editorial foundation around it.
01Primary accent
Signal Orange
02Primary text
Conference Ink
03Primary canvas
Paper
04Secondary surface
Soft Stone
05Secondary text
Warm Gray
06Reverse text
White
Typography
Type system
A high-contrast display face gives the brand its editorial voice; a clear sans serif keeps information precise and accessible.
01 / DisplayHeadlines & statements
Provicali
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
02 / Sans serifInterface & body
Google Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular 400Medium 500Bold 700
Usage guidance
Use it well
A few simple rules keep the conference identity clear, recognizable, and consistent across every channel.
Do
01×
Protect clear space
Keep one logomark-width of breathing room around every lockup.
Do
02×
Preserve proportions
Scale the artwork uniformly. Never stretch, compress, or rotate it.
Do
03×
Maintain contrast
Use the light lockup on ink and the dark lockup on pale surfaces.
Do
04×
Keep it original
Do not recolor, outline, add shadows, or rearrange the lockup.
Share the kit
Help others find the official assets.
Share this press kit with your team, publication, or social network.
Need another format
or have a press request?
For press, partnership, and brand-use inquiries, contact the conference team.
hello@mitas.org